Expert Resources
With exclusive access to the latest trends, data, and industry connections, we keep our clients at the forefront of innovation in the world of spa and wellness experience.
Latest Articles
May 6, 2025 •General
The History of Wellness Tourism: A Journey in Search of Healing
In recent years, an increasing number of travelers have been seeking wellness tourism, prioritizing health and mental balance. However, this concept is not new—traveling for healing and rejuvenation has existed since ancient civilizations. In this article, we will explore the history of wellness tourism and how it has evolved from ancient times to the present…
April 30, 2025 •Press Release
SO.WA Consultancy Honoured with “Consultant of the Year” at APSWC Awards 2025
SO.WA Consultancy, a leading spa and wellness consultancy firm based in Singapore and Osaka, proudly announces its recognition as "Consultant of the Year" at the prestigious APSWC Awards 2025. The award ceremony, hosted by the Asia Pacific Spa & Wellness Coalition (APSWC), took place on April 26 in Jakarta, Indonesia. About APSWC and the Awards…
March 4, 2025 •General
Renewal Strategy: Reinventing Business Through Wellness
In today’s business landscape, companies must continuously adapt to market needs and drive innovation to remain competitive and grow. With the rapid recovery of travel demand and the expansion of the wellness market the importance of a strategic renewal approach has never been greater in maintaining a competitive edge. Analyzing an existing business while maintaining…
February 4, 2025 •General
Basic Knowledge to Know Before Hiring a Consultant
When considering to hire a consultant for the first time, you might wonder what benefits you can expect and feel unsure about the process. Utilizing consultants effectively requires a clear purpose and proper understanding of their role.In this article, we answer common questions and explain the basic knowledge you need in an easy-to-understand Q&A format.…
January 22, 2025 •General
💡What Are the Benefits of Introducing Expert Knowledge to Shape the Future of Wellness Facilities?
SO.WA Consultancy has been a trusted partner of spas and wellness facilities across Asia for many years, building an impressive portfolio of success stories. By leveraging our deep understanding of local characteristics and trends, we help clients establish their business direction and navigate the path to success. In this article, we explore why expert support…
January 2, 2025 •General
Happy New Year! 🎍✨
I would like to extend my heartfelt gratitude to all our clients and partners for your support throughout the past year. As we step into 2024, we embrace new challenges and opportunities, striving to create new value and build a brighter future together in the wellness and hospitality industry. Wishing you all a wonderful year…
December 20, 2024 •General
Year-End Greetings
We would like to extend our sincere gratitude for your continued support throughout the year. Thanks to your patronage, 2024 has been a year of significant growth for SO.WA Consultancy Japan and Asia. In March, we were appointed as the lead consultants for the wellness facilities—including the spa, co-working space, and gym—at "The Initial Sama,"…
November 10, 2024 •Press Release
SO.WA Consultancy Appointed as Spa & Wellness Consultant for Luxury Hotel in Bali’s Nusa Dua
SO.WA Consultancy has been selected as the spa and wellness consultant for a luxury international hotel brand making its debut in Indonesia, located in the Nusa Dua area of Bali. Leveraging its expertise, SO.WA will play a key role in creating innovative wellness experiences that reflect the unique character of the region. This new hotel…
November 8, 2024 •General
The Allure of Japan’s Renowned Wellness Culture
The Japanese wellness market has grown to a scale of 10 trillion yen, and it is expected to expand further due to increasing health consciousness and an aging population. In the hospitality industry, uniquely Japanese wellness experiences, such as onsen, washoku (Japanese cuisine), and Zen, are actively incorporated as value-added services. SO.WA Consultancy, with over…
August 8, 2024 •General
[Press Release] Exclusive Research Findings on Wellness Tourism
80% of Affluent Travelers Prioritize "Wellness" When Planning Trips to Japan ~ Addressing Dissatisfaction with Current Wellness Offerings is Key to Capturing Inbound Demand ~ In recent years, the wellness industry in the Asian market has experienced rapid growth, with more people seeking to improve their health and rejuvenate their minds and bodies. This trend…
July 4, 2024 •Press Release
SO.WA Consultancy Announces Press Release on Expanding Support for Japanese Companies in the Inbound Wellness Market
SO.WA Consultancy has issued a press release announcing the launch of comprehensive support services for Japanese businesses in the growing inbound wellness sector. Drawing on its extensive experience in the Asian wellness market, SO.WA aims to maximise the potential of Japan’s hospitality industry by addressing emerging challenges and seizing new opportunities. Learn more here (in Japanese)
May 25, 2024 •Press Release
New Project Launch: Summarecon Bandung Park, Indonesia
SO.WA Consultancy has been appointed as the lead consultant for the spa and onsen facilities within the large-scale theme park by Indonesia's leading real estate company, Summarecon Group. Check out the project on LinkedIn
March 25, 2024 •Press Release
New Project Launch: The Initial Sama Singapore
SO.WA Consultancy has been selected as the lead consultant for the wellness facilities of The Initial Sama, a serviced apartment project by Singapore-based Cover Projects. This project includes a spa, co-working spaces, a gym, and other wellness amenities. Read more on Yahoo Finance View project details here.
