
Expert Resources
With exclusive access to the latest trends, data, and industry connections, we keep our clients at the forefront of innovation in the world of spa and wellness experience.
Latest Articles
February 4, 2025
Basic Knowledge to Know Before Hiring a Consultant
When considering to hire a consultant for the first time, you might wonder what benefits you can expect and feel unsure about the process. Utilizing consultants effectively requires a clear purpose and proper understanding of their role.In this article, we answer common questions and explain the basic knowledge you need in an easy-to-understand Q&A format.…
January 22, 2025
💡What Are the Benefits of Introducing Expert Knowledge to Shape the Future of Wellness Facilities?
SO.WA Consultancy has been a trusted partner of spas and wellness facilities across Asia for many years, building an impressive portfolio of success stories. By leveraging our deep understanding of local characteristics and trends, we help clients establish their business direction and navigate the path to success. In this article, we explore why expert support…
January 2, 2025
Happy New Year! 🎍✨
I would like to extend my heartfelt gratitude to all our clients and partners for your support throughout the past year. As we step into 2024, we embrace new challenges and opportunities, striving to create new value and build a brighter future together in the wellness and hospitality industry. Wishing you all a wonderful year…
December 20, 2024
Year-End Greetings
We would like to extend our sincere gratitude for your continued support throughout the year. Thanks to your patronage, 2024 has been a year of significant growth for SO.WA Consultancy Japan and Asia. In March, we were appointed as the lead consultants for the wellness facilities—including the spa, co-working space, and gym—at "The Initial Sama,"…
November 10, 2024
SO.WA Consultancy Appointed as Spa & Wellness Consultant for Luxury Hotel in Bali’s Nusa Dua
SO.WA Consultancy has been selected as the spa and wellness consultant for a luxury international hotel brand making its debut in Indonesia, located in the Nusa Dua area of Bali. Leveraging its expertise, SO.WA will play a key role in creating innovative wellness experiences that reflect the unique character of the region. This new hotel…
November 8, 2024
The Allure of Japan’s Renowned Wellness Culture
The Japanese wellness market has grown to a scale of 10 trillion yen, and it is expected to expand further due to increasing health consciousness and an aging population. In the hospitality industry, uniquely Japanese wellness experiences, such as onsen, washoku (Japanese cuisine), and Zen, are actively incorporated as value-added services. SO.WA Consultancy, with over…
August 8, 2024
[Press Release] Exclusive Research Findings on Wellness Tourism
80% of Affluent Travelers Prioritize "Wellness" When Planning Trips to Japan ~ Addressing Dissatisfaction with Current Wellness Offerings is Key to Capturing Inbound Demand ~ In recent years, the wellness industry in the Asian market has experienced rapid growth, with more people seeking to improve their health and rejuvenate their minds and bodies. This trend…
July 4, 2024
SO.WA Consultancy Announces Press Release on Expanding Support for Japanese Companies in the Inbound Wellness Market
SO.WA Consultancy has issued a press release announcing the launch of comprehensive support services for Japanese businesses in the growing inbound wellness sector. Drawing on its extensive experience in the Asian wellness market, SO.WA aims to maximise the potential of Japan’s hospitality industry by addressing emerging challenges and seizing new opportunities. Learn more here (in Japanese)