‘So Wa’ is a unique term coined in Japan, where ‘so’ stands for creating and ‘wa’ represents harmony or peace.

In the ever-changing wellness industry, achieving balance in all we do is essential for sustained success. We are dedicated to people, traditions, and well-being, after all.


Our boutique approach allows us to work closely with your team and invest in your people.

We aim to cultivate deep knowledge and experience within your organisation, leading to the highest levels of guest satisfaction.

Concept Development

We take a comprehensive approach to concept development, informed by thorough competitive analysis and market research. Our goal is to ensure that your spa & wellness concept aligns with your brand’s DNA. To achieve this, we focus on crafting a strong narrative that carries through every aspect of the guest journey. We believe that this attention to detail is what sets an attractive and unique concept apart from the rest.

Concept Development examples:

  • Facility design
  • Service and offerings
  • Product concept
  • Wellness programme and membership
  • Financials

Private Label

Private label products can yield higher profit margins, enhance customer loyalty, and establish credibility for your brand. Our team, composed of chemists, aromatherapists, and veteran formulators, will work with you to create your brand’s exclusive product line. Our partner, a renowned manufacturer in Japan with over 50 years of experience, specialises in producing highly effective and unique spa products for the face and body.

Private Label examples:

  • Product concept
  • Formulation
  • Signature treatment
  • Packaging design
  • Cosmetic registration


When it comes to opening a new business or revamping an existing one, it’s crucial to have expert insight at hand. With So.Wa’s guidance and support, you will be able to tackle every task that comes your way and set goals for both the short and long term.

 We create a detailed roadmap that takes into account the availability and capacity of your existing team, ensuring your project’s ultimate success.

Pre-opening support examples:

  • Facility design
  • Project management
  • Financials 
  • Sales & Marketing and PR strategies
  • Staff recruitment
  • Employee immersion

Operational Support

To achieve success, it’s important to understand your operational efficiency at all levels. At So.Wa, we can help you achieve both short-term and long-term goals and ensure that your team members are fully invested in reaching new heights of business success.

Operational supports examples:

  • Assessment of operational efficiency including treatment, service excellence, financials
  • Training 
  • Operational auditing
  • Strategic planning
  • Events and programmes

Let's refresh your profitability and
be complimented about high levels of
guest satisfaction.