SpaChina202507-Interview-Tomoka_Nguyen
PDF Source: SpaChina
July 11, 2025
Featured Interview Now Live | SO.WA Founder Shares Insights on the Present and Future of the Wellness Industry
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September 10, 2025
Our Managing Director Tomoka Nguyen Featured in Spa Business Handbook
We are delighted to share that our Managing Director, Tomoka Nguyen, has contributed an article to the Spa Business Handbook, exploring the current crossroads of Japan’s wellness industry. The piece examines the surge in luxury wellness tourism alongside Japan’s profound traditions of simplicity, mindfulness, and sensory refinement. Despite this rich heritage, Tomoka highlights a striking…
August 5, 2025
The Culture of “Nuru-yu” — The Benefits of Slow Soaking and Its Potential in Wellness Tourism
Japan has a unique bathing culture known as “Nuru-yu” (lukewarm water bathing), where individuals soak in mildly warm water for an extended period rather than briefly immersing themselves in hot water. Typically, hot springs at 38–40°C are considered “Nuru-yu,” offering deep relaxation while reducing physical strain. This culture goes beyond mere bathing habits, presenting itself…
June 3, 2025
Challenges and Future Initiatives for Japan’s Wellness Tourism
Japan is a country uniquely positioned to offer a wide range of wellness experiences rooted in nature and traditional culture, including hot springs, forest bathing, Zen practices, and washoku (Japanese cuisine). However, when compared to the global wellness tourism trend, there are still areas in which Japan has room to grow. This article outlines the…